You can add CTA’s (call-to-actions) across your WordPress pages either by means of widgets or shortcodes. These CTA’s drive traffic via the URL of your choice either to other WordPress pages and posts or to landing pages that you have created in Leadsius.

You should be using your CTA’s to attract and drive traffic to pages that feature your web forms, whereby you then capture interest and nurture valuable relationships using marketing automation.

4.2.1: CTA Widgets

  1. From within WordPress, click on “Appearance” in the sidebar menu and click “widgets”
  2. Select “Leadsius CTA” from your “Available widgets” section
  3. Drag “Leadsius CTA” to desired widget area on the right (footer, sidebar, etc)
  4. Populate all required fields, including the URL that you would like to drive traffic to and select your ‘Display’ page (where your CTA will be featured)

*Description of fields when customizing CTA widget:

  1. Name: Create a name for your CTA that will be displayed only in the backend of your WordPress theme
  2. Title: Create a title for your CTA that will be displayed on your website (optional)
  3. Body: Create body text for your CTA that will be displayed on your website (optional)
  4. Image: Select an image to be featured within your CTA widget on your website (optional)
  5. Button text: Create text for the button your visitors will click to take action on
  6. Button URL: Define the URL that your CTA button will drive your visitors to
  7. Layout: Select whether you would like the layout of your CTA to be large or normal
  8. Style: Select 1 of 2 available styles; naked or box.
  9. Colors: If you select “box” as your style, you can select white, grey or none as your color.
  10. Button color: Define the color of your web form button
  11. Custom CSS: If you’d like to overwrite and use your own CSS to design your CTA, place your code here (optional)
  12. Custom Javascript: If you’d like to overwrite and use your own Javascript to design your CTA, place your code here (optional)
  13. Display: Select where you would like to have your CTA widget displayed

4.2.2: CTA Shortcodes

Creating shortcodes for CTA’s

  1. From within WordPress, click on “Leadsius” in the sidebar menu and select “CTA”
  2. Click “Add new shortcode form”
  3. Populate required fields and click “save”

Adding shortcodes for CTA’s

When editing a page or post within WordPress, you have the option to add a previously created shortcode to this page or post.

To do so, place your cursor at the desired location, click the Leadsius tab located within your toolbar and select which shortcode you wish to embed. Here’s a glimpse of how this will appear in your toolbar:

*Description of fields when customizing CTA shortcode:

  1. Name: Create a name for your CTA short code that will be displayed only in the backend of your WordPress theme
  2. Button text: Create text for the button your visitors will click to take action on
  3. Button URL: Define the URL that your CTA button will drive your visitors to

*If you have previously created widgets or shortcodes for your Leadsius web forms or CTA’s in WordPress, they will be displayed above with information on where they are featured on your website.

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